GPEC Annual Report 2014: Shifting Towards Innovation
A single-page approach
The 2014 report boils content down into a single page format that is layered with various interactions. A custom time-lapse video that Fervor commissioned was used in the top hero area as an establishing shot for the report. A bright color palette and a large grid-based layout sets the tone for the previous year as one of growth and innovation.
Emphasis on interactivity
Because of the nature of the content, I felt that a single-page approach was the best fit for the report. Using progressive disclosure, a series of interactive modules, including custom sliders, tabs and full-width modals, were used to display content simply, with the opportunity to drill down and read more.
Designed for all screens
The report, like most of the work I do, was designed to be responsive from the beginning. Many of the interactions on the site lend themselves well to touch-based devices and enhance the experience overall.