TAP: Redefining Education
Sketching & ideation
Going into the project, I knew we had rich content ready for us. This included photography from a professional photoshoot that we organized, video testimonials produced by the client, statistics supporting the TAP system’s effectiveness and various print materials to support the messaging on the website. Knowing this, I spent some time sketching different ways to present this information in an interesting and engaging way.
Sell teachers & administrators on the benefits of the TAP system
Using the wide range of content available to me, I designed a series of long marketing pages that explain what the TAP system is and why it’s beneficial. Testimonials from teachers and statistics about the success of this reform are used to communicate the impact of TAP. I used the speech bubble shape from the campaign mark as a way to delineate sections of the homepage in an interesting way. I also designed custom charts and iconography to supplement the content.
The use of tablets as a learning tool in the classroom is growing more popular every year. Knowing this, it was important that the website was designed to be fluid and adapt to any size of device.